Engagio

JUNE 2, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. Delivering Your Message Using the Right Channels in a Changing Landscape.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Martech

SEPTEMBER 30, 2021

In the click-to-give model, users click a (virtual) button for their charity of choice and an advertiser or sponsor donates to the specified charity. “In essence, open rates are a vanity metric,” said Frank Brooks, Head of EMEA Marketing at Dotdigital, speaking at MarTech Conference (free registration required).

Multi-Touch Attribution 84

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 84

Hubspot

MARCH 10, 2016

Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top. An example would be tracking a website visitor as they become a lead to the very last touch point when they close as a customer. For example, here's an inbound link to our co-founder Dharmesh's blog.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28