Advertising Buying Cycle Data Hygiene Paper 
DealSignal
APRIL 27, 2023
At the time, advertising was print-based with little ability to target spend. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads.
Biznology
DECEMBER 21, 2011
Populate your website with white papers, research reports, videos, how-to guides, technical documents, archived webinars, all written in objective, non-salesy language, to help educate buyers and help influence them toward your solution. A superb website, the core resource for engagement with buyers at all stages of the process.
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