Advertising Advertorials Disintermediation Transparency 
B2B Memes
AUGUST 10, 2012
But whenever he explains AdVoice, the Forbes approach to mixing editorial contributions from advertisers with more traditional editorial, I start feeling queasy. Where I get uneasy with content marketing, though, is when it starts to look more like advertising. But is transparency an adequate defense? True enough.
B2B Memes
AUGUST 10, 2012
But whenever he explains AdVoice, the Forbes approach to mixing editorial contributions from advertisers with more traditional editorial, I start feeling queasy. Where I get uneasy with content marketing, though, is when it starts to look more like advertising. But is transparency an adequate defense? True enough.
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