How Size Matters in the Social Media ROI Debate
Convince & Convert
OCTOBER 12, 2010
And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. And as for small brands, there’s no debate at all.
125 
Let's personalize your content