Advertising Funnels In-market Buyers Purchase Intent White Paper 
PureB2B
MAY 19, 2022
B2B buyer’s journey. Since LinkedIn is home to B2B users, business-related content—from news articles to white papers—will be warmly received. These materials are highly sought after by B2B buyers looking to research suppliers. Use Content Syndication to Attract In-Market Buyers. find in-market buyers.
Inbox Insight
JANUARY 5, 2023
Essentially, lead gen works to capture the interest of buyers and collect their key information (predominantly name, email, job title and company) to target them with resonating ads and nurture campaigns. expand reach to new markets. Paid ads to promote relevant content. Demand gen vs lead gen.
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