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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

Name a memorable ad in the past. Chances are, it’s a television ad. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. NuSpark Marketing has helped a number of B2B firms execute visually creative video strategies.

Planning 100
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How to Get More B2B Traffic and Leads with Effective and Relevant Content

Valasys

Paid social media advertising entails paying to have your ad displayed in front of the appropriate user, at the perfect point, in the perfect place. This would happen after you’ve published effective and relevant content that draws people into your funnel as readers, viewers, or leads for nurturing.

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The A-Z Guide to B2B Lead Generation

NuSpark Consulting

All activity of the lead generation process needs to be measured via a robust analytics program. Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close. Design, content, layout, trust factors, and web form design all contribute to the positive or negative lift.

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The No-Nonsense Guide to Demand Generation & Integrated Marketing

Golden Spiral

Be sure to develop attention-grabbing subject lines and engaging copy to generate opens, clicks, and downloads. The result is more leads in your marketing funnel. Golden Spiral creates rich content including infographics , case studies , white papers , and more. Invest in Targeted Ads on Social or Search.