41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Common tool used: Marketo. . #3:
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