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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Advertising, even with today’s sophisticated digital ads , can create overexposure. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.) Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. More leads.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

The goal was to better understand which interactive content types were most effective at qualifying prospects at each stage of the sales funnel, and showcase some of the specific interactive marketing strategies used to drive higher campaign ROI across a range of industries. The insights were eye-opening (and impressive) to say the least.