Advertising Funnels Adwords B2B iProspect 
KoMarketing Associates
MARCH 30, 2012
How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. This could be said for both broader B2B marketing goals and specific mobile site or application goals.
SnapApp
MARCH 2, 2018
If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . With a complete map of the journey from anonymous user to loyal customer, you can look at the impact of each tweet, blog post, and PPC ad, then double down on what works, and cut the budget burners. . .
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