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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. This could be said for both broader B2B marketing goals and specific mobile site or application goals.

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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

Marketing Directors are confronted with these questions every single day, and the answer becomes more complex as the multichannel B2B buyer journey evolves. . . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . It’s too simplistic. . Best use case.