Metadata

MAY 24, 2023

Instead of double clicking on the “do more with less” way of thinking, I think it’s time to consider the importance of diversifying your channel mix. For the Metadata team, that means testing new channels like our DEMAND community and email marketing. With that said, obviously most teams are pivoting right now.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

PureB2B

JULY 27, 2020

At this point in the marketing funnel, you’re competing anywhere from 40-50 other companies for mental bandwidth. With successful top-of-funnel marketing, your brand can stand out amongst the rest. Good top-of-funnel marketing utilizes volume plus multiple channels, resulting in wide coverage across all networks.

Top of Funnel 66

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 66

PureB2B

JULY 27, 2020

At this point in the marketing funnel, you’re competing anywhere from 40-50 other companies for mental bandwidth. With successful top-of-funnel marketing, your brand can stand out amongst the rest. Good top-of-funnel marketing utilizes volume plus multiple channels, resulting in wide coverage across all networks.

Top of Funnel 62

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 62