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Blogging Benchmaks: In Search of the Missing Metrics

B2B Marketing Savvy

But if you are a blogger (or a wanna be blogger), what are your benchmarks for progress… for success? This blog has a CTR (Click Thru Rate) similar to tech trade banner advertising. (Read time = 3-4 minutes) In the B2B space, we’re fairly obsessed w/metrics and measurement. Some ScoopDog Blog data points, two months in: .

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Complete Guide to B2B Marketing

Directive Agency

Interests: Data, Benchmarks, Competitors, MQLs. Benchmark Study of B2B Site Speed Across 1,000 Sites. Audited blog headlines for CTR. Checked sub-domains for duplication of content within our own sites. SWOT Analysis. Mediums: Podcasts, Books. Frequency: Weekly. Social: LinkedIn, FB. VP of Marketing. Competitors.