Advertising Benchmark Clickthrough Facebook Wiki 
Hubspot
OCTOBER 28, 2020
Establish data benchmarks. How many "likes" do you generally get on an individual Facebook post? Setting benchmarks helps you not only understand what your business' marketing "norms" are, but it also gives you a standard that you can work toward meeting — and exceeding — incrementally. Set metrics-driven goals.
Hubspot
SEPTEMBER 13, 2012
3) Establish Benchmarks. What are your company's typical email clickthrough rates? How many "Likes" do you generally get on an individual Facebook post? That being said, setting benchmarks is easier said than done. Use those as your initial benchmarks, and make it a priority to improve those benchmarks over time.
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