Advertising Benchmark Allocation Buying Cycle Disintermediation 
The ROI Guy
NOVEMBER 4, 2010
As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. From these findings, to better align sales / marketing with buyer requirements, the advice from IDC is to allocate more budget to business benefit and financial assessment content, tools and sales support.
B2B Marketing Zone Posts
OCTOBER 5, 2010
client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. How are marketers planning to allocate budgets this year? Disintermediation (3). Here’s a bunch. 51% win rates 55.6%. What percentage of Fortune 100 companies are on Twitter? Social Media Statistics.
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