How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]
Marketing Insider Group
JANUARY 26, 2021
Step 1: Analyze and Benchmark Past Marketing Results. Return on marketing investment (ROMI) can be tough to navigate, but with persistent research, you can optimize the channels that are working in your favor and pull back marketing spend on the tactics that aren’t. Platform: Google AdWords. Tactic: PPC campaign.
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