Advertising Benchmark Adwords B2B iProspect 
KoMarketing Associates
MARCH 30, 2012
How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Here are four key takeaways from those sessions. Clearly Define Mobile Marketing Goals.
SnapApp
MARCH 2, 2018
Marketing Directors are confronted with these questions every single day, and the answer becomes more complex as the multichannel B2B buyer journey evolves. . . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . It’s too simplistic. .
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