Martech Advisor

NOVEMBER 1, 2019

So, unlike banner ads, native ads look like part of the interface and don’t interrupt the UX. Banner blindness and advertising fatigue are real, and advertisers have a challenge tackling them. Rather than showing one more banner ad that might disrupt the UX, native advertising shows ads that look less like ads.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Online Marketing Institute

JUNE 15, 2009

In return, we will offer you either 5,000 free header banner impressions at ——— or we can give you a free listing at ——— Web Directory for one year. No Marcus, we aren’t going to write about your affiliate program and no we are interested in trading advertorial for banner advertising.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

JANUARY 22, 2008

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20