Remove Adsense Remove Aggregators Remove Barriers Remove CPA
article thumbnail

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

First, the network aggregates a growing list of publishers who have unsold inventory that they are willing to sell to buyers, depending on which buyer is willing to pay more. Cost-per-acquisition (CPA). Brands such as Netflix that are targeting a massive audience, cutting across demographic barriers, have successfully used pop traffic.