What Is an Ad Network? Definition, Types, and Examples
Martech Advisor
OCTOBER 17, 2019
First, the network aggregates a growing list of publishers who have unsold inventory that they are willing to sell to buyers, depending on which buyer is willing to pay more. Cost-per-acquisition (CPA). In many ways, AdSense is the oldest ad network available. But how exactly do they work? Increased ad reach and instant money.
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