What Is Paid Media? Definition, Types, Process with Examples
Martech Advisor
JANUARY 7, 2020
This type of ad also includes advertorials that inform and influence conversions. Or if it’s a B2B software launch and that is competing with an existing and established market, a combination of Google search ads (since there could be direct Google searches if it’s a well-known market), social ads, and even DOOH.
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