What Is Paid Media? Definition, Types, Process with Examples
Martech Advisor
JANUARY 7, 2020
CPC vs. CPM. Paid, owned, and earned media are the three ways to be seen and found in the clutter of brands present online today. Cost Per Click (CPC). Cost Per Click (CPC) refers to the model where an amount is paid for each click received, irrespective of the views/impressions.
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