Martech

SEPTEMBER 30, 2021

Marketing ops should actively participate in the procurement process when acquiring technology for marketing, but it’s not ideal when they run the show. Procurement will allow marketing to make the final decision. First off, are marketing ops professionals formally assigned and measured by performing procurement duties?

Work Management 100

Work Management Marketing Management RFI RFP 100

WebMarketCentral

JUNE 7, 2005

How do you select the best marketing agency for your needs? Two new pages recently added to WebMarketCentral address this issue: "How to Choose an Ad Agency (Marketing Agency)" and "How to Write an Ad Agency RFP." That said, I did find a few pieces of interest.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Ad Agencies RFI 20

SpotMe Blog

SEPTEMBER 1, 2022

This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. This is a great marketing technique for any type of event.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Buzz Marketing for Technology

JUNE 27, 2008

The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. The project team included people from design, development, marketing, product management, and research.

Work Management 100

Work Management Studies Enterprise Management Marketing Management 100