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Not Tracking Social Media ROI is Your Fault

Convince & Convert

The accuracy of this reporting is improved with multi-channel attribution that shows when customers use multiple means (for example: google search, twitter, linkedin, blog post, webinar) before purchase. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests. Not enough.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

Pay-per-click advertising, also called “paid search,” is a model that lets marketers place ads on an ad platform, paying the platform each time someone clicks the ad. There are quite a few different types of pay-per-click ads that we should talk about before getting into our list of PPC best practices: Search Ads.