ccpa 
Martech
JUNE 8, 2022
According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. The perfect storm has been brewing around digital identity for some time. While Unified ID 2.0 Get acquainted with clean rooms.
Litmus
APRIL 6, 2021
In March 2021 , Google announced that its ad tools would no longer support individual tracking of users across websites starting in 2022. With the rise of GDPR and CCPA compliance , two major pieces of privacy legislation, marketers have become very skilled at balancing the seemingly opposing forces of personalization and privacy.
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Litmus
MARCH 15, 2024
In the past, marketers and advertisers used third-party cookies to track who interacted with their site so that they could serve up ads to them across channels. In fact, an Epsilon study of US marketers found that 69% of marketers across industries say the elimination of third-party cookies will have an even greater impact than GDPR and CCPA.
Litmus
JUNE 23, 2022
A/B testing and frequency capping could become more challenging. Use the data in your CRM to personalize by adding someone’s name, incorporating timed content to drive a sense of urgency, or adding an image or call-to-action (CTA). Or, check out the full piece on Forbes. There’s a similarity between personal and enterprise data.
ClickZ
FEBRUARY 18, 2020
30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues. They were my first foray into the marketing technology space.
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