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In the screenshot above, you’ll find more generic, long-tail keywords that HSSC can use to attract customers in earlier stages of the marketing funnel. Examples include “house alarm system,” “outdoor surveillance cameras” and “chicago crime crate,” all of which can be used to create content for different stages of the sales funnel.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

DECEMBER 6, 2019

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2%

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How to Conduct Smart Competitor Research for Better Customer Acquisition

42 Digital Marketing Trends You Can’t Ignore in 2020

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