Ad Frequency, ROAS and Storytelling

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Ad Frequency

ROAS

Storytelling

How to Conduct Smart Competitor Research for Better Customer Acquisition

Single Grain

OCTOBER 27, 2020

Pay-per-click campaigns can include search ad platforms like Google Ads and Bing Ads, along with social discovery ads like Facebook Ads, Twitter Ads and Promoted Pins (Pinterest's paid ads). For search ads, the same tools we used for organic keyword research will apply here: SpyFu.

Paid Content

Paid Content Research Acquisitions Lead Scoring

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. of digital display ads in the U.S. 615 million devices now use ad blockers, which means your ads are not being seen by as many people.

Marketing AI

Marketing AI Paid Content Trends Enterprise Management

B2B Marketing Zone

How to Conduct Smart Competitor Research for Better Customer Acquisition

42 Digital Marketing Trends You Can’t Ignore in 2020

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