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How to Conduct Smart Competitor Research for Better Customer Acquisition

Single Grain

The results they’re getting (you can see how much someone is bidding on a PPC campaign or their engagement rate on social media in the blink of an eye). You likely already have a list of some of the competitors you want to keep an eye on. For search ads, the same tools we used for organic keyword research will apply here: SpyFu.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. of digital display ads in the U.S. How Artificial Intelligence Is Revolutionizing the Digital Marketing Sphere. 2) Programmatic Advertising.