Ad Frequency, Demonstrating Intent, Media Plans and ROAS

Paid Media Ad Strategies for the 4 Most Common Marketing Priorities

SmartBug Media

SEPTEMBER 9, 2022

Paid media and inbound marketing are often considered at odds or even opposite approaches to marketing. In fact, no intelligent inbound marketing plan is truly complete without the right paid media ad strategy. Paid Media Tactic 2: Display Advertising. The reality is they couldn’t be more complementary.

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Paid Media Ad Strategies for the 4 Most Common Marketing Priorities

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