Martech Advisor

AUGUST 23, 2019

Interestingly, 2019 has been a landmark year in terms of social media outage frequency. While the March downtime was definitely Facebook’s longest, there have been sporadic instances across the year, disrupting marketing plans. Develop SMS marketing capabilities so you can update your customers in case of an outage.

Social Media 62

Social Media Contingency Planning Media SMS 62

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 99

Work Management Marketing Budget Planning Marketing Management 99

Hinge Marketing

JANUARY 31, 2022

And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans. It is true that implementing multiple marketing strategies can be more complex and costly. And it requires discipline to plan and execute a differentiated strategy.

Differentiation 156

Differentiation Marketing Budget Work Management Marketing Automation Services 156

Hinge Marketing

JULY 18, 2019

Different target markets, different marketing approaches — each tailored to the needs and preferences of that target market. That is the essence of a differentiated marketing strategy. Download The Marketing Planning Guide. Differentiated Marketing in Professional Services.

Differentiation 92

Differentiation Marketing Budget Work Management Marketing Automation Services 92