Martech

DECEMBER 20, 2023

The downside to this big investment is of course cost and complexity — a decade’s worth of added cost has businesses scrutinizing their tech infrastructure ROI at a time when they are also feeling huge pressure to continue to innovate, which frames a crucial trend in the MarTech ecosystem – the composable approach.

Marketing AI 102

Marketing AI Analytics Enterprise Management Planning 102

Hinge Marketing

JANUARY 31, 2022

Their third service line is operational business consulting. For one target segment, family-owned restaurants, they use the same strategy as the bookkeeping service, and they sell their consulting services as part of a fixed-price monthly package. And it requires discipline to plan and execute a differentiated strategy.

Differentiation 156

Differentiation Marketing Budget Work Management Marketing Automation Services 156

Hinge Marketing

JULY 18, 2019

Their third service line is operational business consulting. For one target segment, family-owned restaurants, they use the same strategy as the bookkeeping service, and they sell their consulting services as part of a fixed-price monthly package. Download The Marketing Planning Guide. But the upside can be tremendous.

Differentiation 92

Differentiation Marketing Budget Work Management Marketing Automation Services 92