Ad Frequency Click Fraud CPM Spending 
Martech
OCTOBER 19, 2022
This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. The winning bidder’s ad is served on the site. .
Outbrain
JUNE 21, 2021
While major corporations can spend millions of dollars on branding, most businesses need to focus on the bottom line to stay profitable. You determine the action, then pay when that action has been completed – whether it’s a sale, lead, or click. Here are some of the key metrics and KPIs commonly used in performance marketing: CPM.
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