What Do Marketers Need To Make The Most Of B2B Intent Data?
NetLine
JULY 17, 2023
The skills and competencies needed to get the most value out of intent data B2B marketers are faced with what seems like an ever-changing landscape where buying cycles are longer and often more complicated. Added to that, is the preponderance of competition. These two elements can indicate when a prospect is ready to make a purchase.
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