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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. Lead-to-sale conversion rate. Do a SWOT analysis. How many qualified leads.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Once you’ve validated your product, you can then begin desktop research on market trends (data platforms like Kantar or Mintel will help).

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Once you’ve validated your product, you can then begin desktop research on market trends (data platforms like Kantar or Mintel will help).