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20) Former 17-year employee of Google, Eric Lehman , who worked as a software engineer on search quality and ranking told the trial that “pretty much everyone knows we’re using clicks in rankings.” He added: “That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’”

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Choosing an engine would determine the kind of growth you expect from your startup. The paid engine of growth is relevant in the awareness stage as through that you are buying and attracting relevant leads. Paid ads on social media, google display ads, or search ads that help in ensuring the top of the mind presence.

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