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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Duplicate content. Low dwell times. Marieke van de Rakt, founder of Yoast Academy and CEO of Yoast, writes that the ideal site structure looks like a pyramid and includes levels like: Home. Take it easy on excessive link exchanging and cross-linking (like on partner pages). So stop them. Stop them, please. Categories.