Remove Ad Exchange Remove Aggregators Remove B2B Remove WOM
article thumbnail

Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. Either on-site, social media, Google or third-party review aggregators. In short, customers who consistently promote your products and brand in exchange for discounts or products. Translation?

article thumbnail

Word of Mouth Marketing: The Original Employee Advocacy

EveryoneSocial

There are many surveys that qualify the dominance of WOMM, but for now consider the top-three most trustworthy channels of advertisement, courtesy of Nielsen : Word of mouth is always the most trusted ad format — 83%. Official branded sites are the second most trusted ad format — 70%.