Navigating new spam policies: A guide to effective cold email outreach
Martech
MARCH 6, 2024
Authenticating emails through DNS settings is a must to prevent phishing and impersonation. Gone are the days of complex opt-outs. Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. The aim is to make inboxes safer and less cluttered.
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