“Hey Customer, Permission to Speak Freely?”
Martech Advisor
OCTOBER 18, 2019
That includes how you communicate with them, which should include asking their permission (consent) and channel preferences (phone, SMS, social media, etc.) The same technology needs to be available to sales associates (or brokers and other colleagues) who interact with customers in store so they can capture consent at the point of sale.
Let's personalize your content