DiscoverOrg

OCTOBER 24, 2017

You may have heard terms like sales intelligence , marketing intelligence , intent data , predictive data , or similar: They generally refer to the same thing, which we refer to it as marketing and sales intelligence , and it’s revolutionizing the industry. What are their intentions, pain points, and goals? What motivates them?

Account Based Marketing 149

Account Based Marketing Enterprise Management List Brokers Marketing Automation Services 149

Zoominfo

OCTOBER 29, 2019

Success is often boiled down to a single phrase, offered up in the form of well-intentioned advice: “It’s all about who you know.” In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. Let’s start at the beginning.

List Brokers 178

List Brokers Zoominfo Ad brokers Business 178

eDataSource

NOVEMBER 14, 2019

At the time the EU didn’t have the regulations it has today; things were a lot looser, and one thing that was particularly loose was mailing lists, buying them and renting them (both B2B and B2C). List brokers we’re doing really good business there. It’s what we need to do good email marketing. Very little if you think about it.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

The Customer

AUGUST 30, 2019

The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”). Then there’s the follow-up emails. How did we do?” It hurts your click-through rate, your spam rate, and decreases the chances of people actually opening your email.”.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52