Ad brokers, Click Fraud, Cost Per Click and Trigger Marketing

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? How much does it cost? There is also contextual targeting, which uses website content — including text, keywords, images and categories — to trigger an ad purchase. How big is the programmatic advertising market?

Advertising Agencies

Advertising Agencies Paid Content Cost Per Thousand Advertisements

Why we care about performance marketing

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Get the daily newsletter digital marketers rely on.

Marketing Attribution

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies

B2B Marketing Zone

What every marketer needs to know about programmatic advertising

Why we care about performance marketing

Webinars

Stay Connected