Ad brokers, Click Fraud and Consulting

Why we care about performance marketing

Martech

JUNE 29, 2022

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. Even so, the scale of click fraud is so massive it inevitably impacts the amount you’ll pay for your desired action.

Marketing Attribution

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. That investigation focuses on allegations the company is exploiting its position as broker and auctioneer of digital advertising. Imperva ) 24%: Amount of web traffic that bots used for fraud and theft.

Advertising Agencies

Advertising Agencies Paid Content Cost Per Thousand Advertisements

B2B Marketing Zone

Why we care about performance marketing

What every marketer needs to know about programmatic advertising

Webinars

Stay Connected