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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

T-shaped employees are usually hired in-house, since they display agility and handle multiple projects at once. These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Is this agency working for my competitors?

article thumbnail

What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

T-shaped employees are usually hired in-house, since they display agility and handle multiple projects at once. These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Is this agency working for my competitors?

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B2B marketers are stumbling in the dark

Online Marketing Institute

As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team. Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy. In that sense working with an agency for pieces like the strategy & planning definitely make sense.