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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

So, today, we’ll cover some key questions any CMO should be asking themselves when building their ideal marketing team org chart. T-shaped employees are usually hired in-house, since they display agility and handle multiple projects at once. These environments can feel like agency life — lots to learn, lots to do, lots of ways to grow.

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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

So, today, we’ll cover some key questions any CMO should be asking themselves when building their ideal marketing team org chart. T-shaped employees are usually hired in-house, since they display agility and handle multiple projects at once. These environments can feel like agency life — lots to learn, lots to do, lots of ways to grow.

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team. But we do fight this tendency.