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Navigating new spam policies: A guide to effective cold email outreach

Martech

Rather than see this as a setback, our agency views it as a call to action — a chance to hone our cold emails for precision and compliance. At my agency, we prefer a hands-on method to keep our database spot-on. Deep intent data can boost conversion rates from 6% to 10% , per Gartner. Therefore, focus on deep intent signals.

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What Does the Subprime Mortgage Crisis Have to Do With B2B Marketing?

6sense

It was a boon for mortgage brokers, bankers, and real estate agents. When we point our energy and resources toward companies that not only fit our ideal customer profile, but who are also showing reliable, data-proven intent signals, we start to see dramatic results. Modern buyers aren’t individuals. They’re teams.

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A B2B marketing guide (and how to be successful)

Choozle

Here are a few examples of B2B companies: Government agencies, the single most significant target and consumer of B2B marketing. Brokers and wholesalers. Bombora captures intent signals and data from across the B2B web, spanning across multiple content sources, and companies that contribute data can join their Data Co-operative.