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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? For example, take Active Conversion. Registration is no longer required.)

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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

Activate the intersection of marketing, customer services and sales to attract hotter sales leads. The promise of social CRM says that companies are truly listening to their customers wherever they are, responding, anticipating and making the commitment to improve products and services.”.

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LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. But lists can't be selected based on lead scores, email response or activity levels.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I’m sure I forgot a few. Feel free to chime in if I did.

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Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

The PR agency or a team member might notify reporters and bloggers and maybe even work with the executives to produce a video announcement and the significance of that news. This means that even if your PR team or agency is passing information out to the media folks, you have no say in what they eventually write or their presentation methods.

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Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

The PR agency or a team member might notify reporters and bloggers and maybe even work with the executives to produce a video announcement and the significance of that news. This means that even if your PR team or agency is passing information out to the media folks, you have no say in what they eventually write or their presentation methods.