B2B Lead Management Market Heats Up
Online Marketing Institute
JULY 31, 2009
There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. But does the B2B need the same platform components as B2C?) Here’s the problem.
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