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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. To optimize future marketing operation, one must consider sentiment analysis for automated responses, smart surveys, and feedback loops, classifications, and recommendations. Email Marketing & Online Marketing.

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Email Tracking & Engagement

GreenRope

GreenRope integrates sales functionality, marketing automation, and operations into one, customizable platform. Every email sent to the contact, whether a personal email or as part of a campaign, is stored and tracked in the CRM Activities tab of their contact record. That's how GreenRope came to be.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

Again, it’s very personalized, mentioning activities that you’ve done, both to refresh your memory and also to, frankly, get into a spam folder. We’ll have a summary of this episode up on our blog at heinzmarketing.com in a couple days. He holds multiple patents for Internet services.