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Predictions for B2B digital marketing in 2013

Biznology

It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013.

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Turn Your Blog into a Lead Generating Machine

PureB2B

We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. A blog can be used as a lead magnet where visitors are offered something of value in the hopes that they’ll provide their email, address, zip code, and other details in exchange for something of value you’re providing.

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How to Turn Your Blog into a Lead Generating Machine

PureB2B

We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. A blog can be used as a lead magnet where visitors are offered something of value in the hopes that they’ll provide their email, address, zip code, and other details in exchange for something of value you’re providing.