Directive Agency

MARCH 25, 2020

Key Points: SaaS and Cloud Software industries are primed for at least a 17% growth this year. Consistent brand activation is necessary when your target buyer isn’t ready to purchase. Take a look at the companies we traditionally think of in software: Microsoft, Oracle, SAP. Activation. Organic Search.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Chris Koch

NOVEMBER 13, 2009

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few. And there’s good reason to be terrified.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few. And there’s good reason to be terrified.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Hinge Marketing

JUNE 25, 2014

Many A/E/C firms appreciate that their website is an important marketing tool. Like that display window, blogs offer a place to demonstrate your very best thought leadership. Stock content can be a powerful tool for nurturing prospects and drawing them into an active conversation and consideration of your firm’s services.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

EveryoneSocial

FEBRUARY 1, 2021

And posting consistently is crucial to success on social media, so you will need to be strategic with the brand channels that you use depending on your budget and resources. Using the platform is a great way to get involved in conversations with industry leaders and buyers that are looking for recommendations on products and services.

Social Media 52

Social Media Webinar Metrics Media B2B 52

SnapApp

DECEMBER 4, 2017

Content Marketing Budget Statistics. The same study reports that SEM is widely considered to be effective (54%), which is more than can be said for banner ads (27%) and offline promotion (24%) — it could be time to cut the budget for your antiquated banners and magazines, and go all-in on PPC. Blogging Statistics. Ascend2. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122