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Best Web Analytics Tools For Enterprises 2022

TrustRadius Marketing

Web analytics software empowers enterprises the data and analysis to meet the needs of their diverse consumers. By using the software for data collection and analysis, teams can find figure out the motivations behind user behavior. What is Web Analytics? Click here to read our piece “What is Web Analytics?”

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.